It’s a challenge for real estate agents to create the amount of social media content needed to stay relevant, add value, and keep an audience engaged.
Quantity does matter.
Most real estate agents need to post at least 3x per week per platform to maintain momentum, keep engagement up, and continue building an audience (but many agents stop short of posting more than once per day per platform).
Picking your spots as an agent and honing in on the platform(s) that align best with the audience you’re trying to attract can be daunting. Niche down on no more than 3 platforms, ideally no more than 2.
Agents can quickly become overwhelmed just trying to keep up with the quantity aspect of the equation, but quality matters too! Quality needs to be there too, and, your social media content and posts for real estate need to be on-message and on-brand (aligned) for the platform to which you’re posting!
To solve for this, focus on diversifying your real estate agent social media images, just like you focus on diversifying your real estate leads.
Up your image mix – a strong mix has been shown to increase engagement on Facebook by more than 35%.
Here are the 4 types of social media marketing images real estate agents should include in social media content calendars.
- Behind the Scenes Real Estate Agent Social Media Images
- Pictures of Local Business Owners & Employees
- User-Generated Content (UGC) Oriented Images for Realtors
- Social Media Quiz Images for Real Estate Agents
1. Behind the Scenes Real Estate Agent Social Media Images
Behind-the-scenes pictures of you doing your job, being a real estate agent, serving others can help you connect with your audience. Buyers and sellers want to work with people they know, like, and trust (KLT). Being vulnerable and showing who you really are, maybe with a text overlay caption added (mark up images with Snappa) and a description calling out what you’re doing with some keywords about maybe an address or neighborhood.
Give your audience an exclusive look into what you do and how you do it – let people into your world while at the same time displaying your authority in the craft of real estate. Make sure you explain what your audience is seeing, you control the narrative of the story.
2. Pictures of Local Business Owners & Employees
Part of establishing authority in your hyper-local niche is building relationships with local business owners and their employees. Local business owners can actually help with content generation here – help amplify the messages of local business owners that serve the community in which you’re trying to grow a brand.
Spotlight pictures of business owners and employees, and share fun facts about them or their business. Demonstrate you’re intimately familiar with local businesses to boost your KLT factor.
3. User-Generated Content (UGC) Oriented Images for Realtors
How powerful would it be if one of your clients let you post one of their photos to social and agreed to amplify it? Or what if they posted something on their own and tagged you? This type of user-generated content (UGC) can be super powerful for Realtors. When something is actually created by one of your clients, and they amplify the post, it’s inherently more authentic and genuine so your KLT factor skyrockets – studies show UGC for real estate agents has almost 30% more engagement than a “standard” post.
Make it part of your personal checklist to snap a photo of your buyers in the kitchen during the final walkthrough and ask for their permission to post the photo to social once the property goes on record. Or maybe you’re the kind of agent that stops by after closing to help your clients move in, snap a photo of your happy buyers unpacking!
4. Social Media Quiz Images for Real Estate Agents
Who doesn’t like giving their opinion? Social media quiz images for Realtors give your audience choices on a real estate related topic and ask them to choose which one they like best. Quiz pictures for real estate agents are a fun and interactive way to promote your brand and create engagement with your audience.
Maybe you’re working on a campaign that targets all your rental clients and helps to identify who might be ready to buy. And keep in mind the more engagement you can drive on a post, the more boost you’ll get from the social media algorithms that are all about “watch time” and keeping visitors on the platform.
