Let’s crack the code on social media design for Realtors. What are the best real estate social media editing tools and software right now? And which real estate agent social media tool is the best for your budget or level of experience?
Here are my two favorite social media design tools for Realtors, and a real estate agent social media tutorial for beginners.
The best social media design tools for Realtors are:
Who am I and why you should listen?
Hey, Darin Thompson here with Agent Next Level where we help real estate agents level up further faster with tech. I’m a veteran real estate broker, launched 2 first of their kind tech innovations in real estate over the past 15 years, and am broker and owner of one of the fastest-growing real estate brokerages in the US.
Agent Next Level does software and tool reviews and tutorials just like this one, all specifically for real estate agents. If you’re new here, definitely subscribe. Keep your eye out for links throughout this post.
Let’s jump in!
Why social media for real estate matters.
There are lots of options when it comes to putting together real estate social media posts and social media content for Realtors, it can be completely overwhelming, making it hard to know where to start – which is a bad place, because if you’re anything like me, that lack of clarity and having too many options can serve as a procrastination tool and prevent me from taking any action at all.
How this real estate agent social media tutorial for beginners will help.
This tutorial and corresponding walkthrough video will help both new and experienced real estate agents, at pretty much any level of graphic design expertise, with some basic social media training for real estate agents. The real estate social media templates used by the design tools we’re going to review take the guesswork out of creating social media content and posts.
So, we’re about to cover 2 of my favorite social media design tools for Realtors.
In the social media design for Realtors video, I’m going to run you through a real estate agent social media tutorial for beginners where I’ll show you step-by-step with each of my favorite tools how I created the YouTube thumbnail for the explainer video you see above.
Don’t miss the bonus pro tip below where I reveal the best site to get high-quality images for real estate social media posts.
Stick with me because after we’ve looked at my 2 favorite social media content tools for real estate agents, I’ll also share with you the best website I’ve found to grab super high-quality images to generate attractive real estate social media posts – it’s a fantastic site that’s actually free for commercial use no matter what software you’re using.
Before moving on, let me know what social media design tools you as a real estate agent are using right now.
Take a moment to let me know in the comments below what social media design tools you as a real estate agent are using right now and what your favorite feature is. It’s always interesting to hear the experience others are having with their software and your comments below really do matter, not just to me but for everyone else too!
The top social media design tools for Realtors (my two favorites).
The best social media design tools for real estate agents are:
Regardless of both beginning with the letter s, both Stencil and Snappa can pump out great real estate social media content!
I’ve used a lot of social media design tools (be it Canva, Crello, Picmonkey), here’s what they all have in common:
- If it’s pitched to you as “free”, you’ll quickly become annoyed by premium features being locked and it’s frustrating to always feel like you’re being nickel and dimed – but, it’s free, we’ve all been around long enough to know there’s a business model, a revenue generating business model, behind every business
- They all have a pretty solid, and growing, base of template, including real estate social media templates
- And you, of course, have basic and some advanced editing capabilities right out of the box
At a high level, the workflow is the same across tools. What I’ve found is that what differentiates these tools is really ease of use and what you feel most comfortable with, and that’s why in the corresponding video I walk you through creating the same piece of content in Stencil and Snappa.
Let’s look at Stencil and Snappa one at a time and build the same real estate social media post with each (YouTube thumbnail).
I want to show you how I built the YouTube thumbnail for the corresponding video to this article in each social media design tool. Use the Stencil tutorial timestamp and the Snappa tutorial timestamp to jump straight to the respective walkthrough so you can get a feel for workflow, ease of use, and what’s the best fit for you.
My recommendations on what social media design tools real estate agents should use.
As you’ve seen, Stencil and Snappa are both simple to use and really intuitive
Each has tons of templates and they really do make it easy for Realtors and real estate agents to create high-quality social media design elements by effectively guiding you through the process.
You do not need to be an advanced technical user to use these social media design tools like you would if we were talking about Adobe Photoshop for instance.Darin Thompson
So, here’s what I recommend and why:
- Go with Stencil Pro if you’re an agent doing basic social media graphic design, it’s simple, intuitive, and gets the job done.
- Go with Snappa Pro if you want to level up a bit, I really like (1) Snappa’s out of the box fonts, I think, in Snappa, you have more professional looking choices than Stencil (I really dig Cooper Hewit Heavy italicized, that’s what’s in the thumbnail example we ran through), and (2) Snappa gives you the ability, right in the tool itself, to remove backgrounds from your images, so if that’s something you can see yourself using, go for Snappa. Snappa Pro is only $1 more per month than Stencil Pro, and I think it’s worth it.
Here’s the bonus pro tip I promised on where to find high-quality images for your real estate social media content and posts.
I wanted to share with you the best site I’ve found to pick up super high-quality images to use when creating attractive real estate social media posts, and the great thing about this site is that it’s free for commercial use, and, it doesn’t matter what software you’re using.
It’s a site called Unsplash, it’s similar to other sites you may have tried before, like Pixabay or Pexels. I really like Unsplash because it’s super clean, its search is not bloated with ads for images from other sites where you have to pay for the images, you can search for anything and download an image in any number of sizes, all free, even for commercial use.
There you have it, my 2 favorite social media design tools for real estate agents
And a tutorial on how to quickly create a piece of content you can use on social media platforms.